Blog post #4 (Globalization Articles)

The article I read and chose to analyze was: "Buying into the green movement" by Alex Williams.
   Alex Williams is a reporter for The New York Times. I was not able to find any further information on him so I am not quite sure if he might have had any underlying motivation to write this article on going green. But I think he wrote it as a response to what was going on with the Home Depot Eco Options program. His audience mostly consists of professionals who read this newspaper but also to everyday citizens that might have access to this newspaper.
    The author's initial purpose is to ridicule the idea of going green by consuming more and not just that, but also consuming or buying the most expensive Eco-friendly products. Alex Williams uses sarcasm to prove his point, for example: "confronted with a box of fat-free devil's food chocolate cookies, which seem deliciously guilt-free, they consume the entire box, avoiding any fats but loading up on calories." Here he is basically mocking the idea that consuming more, even if those products are Eco-friendly will not help global warming at all. The author uses logos throughout the article. He quoted an environmental author Michael Ableman who said; "Maybe the solution is instead of buying five pairs of organic cotton jeans, buy one pair of jeans instead." It seems to be more logical and make more sense that if we want to protect our earth we need to consume less. These are some tools he uses to make his point.
    I feel like this article is effective because the author sites many important sources such as the environmental author quoted above, who are very credible and are professionals on the topic and can give a true insight. Alex Williams also gives multiple examples of why consuming more will not help going green and I think this can make his audience trust what he is saying. Also because of the logos in his argument it makes sense to see  what he is saying.